You’ll see the hashtag #BeACowboyCanyon on a lot of our merch and social media. But what does that mean? #BeACowboyCanyon means to live each day you’re given on this Earth ferociously, just as Canyon did. He was a little boy who didn't have time for naps—in the words of Canyon, he had “workin’ to do!” Whether it was making new friends and learning to do a somersault in Ninja Class, going to church-school, going to the 99 Arena rodeo with his dad, helping dad doctor calves, or taking care of his pony, Itsy Bitsy, Canyon was busy soaking up all the time he had loving everyone he could, and doing God’s work, even if he didn’t realize it quite yet.