Our Mission is to honor God’s love by providing financial assistance to families in need in rural communities due to unexpected tragedy.

About Us

We are the founding directors, Adam Quimby & Amber Quimby. We lost our son Canyon Wyatt Quimby, March 9, 2021, when he was just 3 years and 7 months old.  Canyon loved rodeo and being a cowboy just as much as he loved hugs, going to “church-school” to learn about Jesus and God, helping others, and Canyon loved his friends and family. Canyon always had “a mission to do,” and Adam and I have made it our goal to continue Canyon’s mission of spreading God’s love by financially helping others in times of unexpected tragedy. Adam and I want everyone to have the opportunity to hear about Jesus Christ and how he changed our lives for the better after we lost Canyon. While we still deeply grieve our unnatural loss as parents, we also know because of Jesus Christ, we have the opportunity to spend eternity with Canyon. It is our goal that every grieving person we come into contact with can have the same hope.

You’ll see the hashtag #BeACowboyCanyon on a lot of our merch and social media. But what does that mean? #BeACowboyCanyon means to live each day you’re given on this Earth ferociously, just as Canyon did. He was a little boy who didn't have time for naps—in the words of Canyon, he had “workin’ to do!” Whether it was making new friends and learning to do a somersault in Ninja Class, going to church-school, going to the 99 Arena rodeo with his dad, helping dad doctor calves, or taking care of his pony, Itsy Bitsy, Canyon was busy soaking up all the time he had loving everyone he could, and doing God’s work, even if he didn’t realize it quite yet.